Executive Summary
An interactive funnel qualified luxury leads before the call.
The agency needed more than a prettier contact page. It needed a way to attract more inquiries while filtering for buyers with clearer intent and better fit.
This representative case study shows how Laur would redesign the lead path as a polished, multi-step qualification funnel that increases lead volume by 65% and improves broker closing rate by 20%.
Headline metric
+65%
Increase in total lead volume
The funnel was designed to grow inquiry volume without sacrificing the quality of information brokers receive before the first conversation.
The Business Challenge
The old contact form attracted volume, but not decision-ready buyers.
The agency's previous lead capture flow felt generic, abrupt, and operationally wasteful. It asked for too much upfront without giving users any sense of guidance or value, which reduced both completion rate and lead quality.
Low-quality inquiries
Brokers were spending time on contacts with limited budget clarity, unclear location preferences, or weak purchase intent.
Intimidating one-shot form
The old form presented too many fields at once, making the process feel transactional rather than curated and premium.
Slow first impression
Performance issues and dated interaction patterns weakened the luxury positioning the agency needed to establish immediately.
The Strategic Solution
A guided qualification funnel turned curiosity into higher-intent inquiries.
Laur redesigned the lead path as a sequence of small commitments. Instead of forcing users into a generic form, the new experience guided them through a more premium, lower-friction qualification flow.
Multi-step qualification flow
Data collection was broken into focused, easy-to-complete steps so users could move forward without feeling interrogated.
Luxury interaction design
Smooth transitions, premium pacing, and carefully restrained UI details made the experience feel more like guided concierge onboarding than a form submission.
Segmented broker handoff
The form logic captured richer intent signals so internal teams could prioritize, route, and follow up with more context.
High-Velocity Execution
A 2.5-week campaign sprint balanced luxury presentation with fast launch speed.
Because the asset supported a campaign window, the delivery model focused on fast execution, high confidence, and limited decision drag.
Phase 01
Lead-flow strategy and wireframes
Define the qualification logic, required data fields, and micro-commitment sequence that would feel natural for the target audience.
Phase 02
Luxury UI design
Translate the funnel into a premium visual system that reflects high-end market expectations while preserving clarity on mobile.
Phase 03
Engineering and launch
Build the Astro shell, implement the React form state, and launch a fast, production-ready campaign asset with minimal perceived latency.
Tech Stack
A fast static shell with React state management kept the funnel fluid.
The funnel architecture was designed to feel immediate at every step while still supporting richer logic and lead segmentation behind the scenes.
- Astro
- React
- Tailwind CSS
- Figma
- CRM handoff logic
Business Outcomes (ROI)
Higher-quality lead capture improved both inquiry volume and broker efficiency.
The business value of the funnel came from better lead economics: more inquiries, better qualification, and less wasted broker time.
+65%
Increase in total lead volume
+20%
Improvement in broker closing rate
+35%
Increase in leads classified as high intent
0s
Perceived loading time between funnel steps
Why this format matters
Lead capture performs better when qualification feels guided, not generic.
This representative case study shows how Laur approaches campaign funnels as business tools: balancing premium presentation, conversion psychology, and cleaner downstream operations for sales teams.